Salient PR
Award-winning B2B tech PR for venture-backed startups
About
Salient PR is award-winning B2B tech PR for venture-backed startups. We specialize in driving Global Media Relations that consistently secure top-tier coverage for venture-backed tech companies. Our strategic storytelling focuses on building both visibility and crucial industry credibility across all major markets. We have a proven track record of earning coverage in prestigious outlets including The New York Times, Wired, and Forbes. Our focus spans key tech sectors like Cybersecurity, Crypto, and Developer Tools. Every engagement is experience-led by senior strategists who work as a seamless, proactive extension of your team.
Key Features
Global Media Relations & Placement
Proactive outreach to top-tier national and trade outlets (e.g., The New York Times, Wired, Forbes) to secure high-impact coverage and bylines.
Strategic Storytelling & Messaging
Crafts differentiated narratives, positioning, and executive messaging tailored to target audiences and industry reporters.
Sector Expertise
Specialized PR experience across key tech sectors — Cybersecurity, Crypto, Developer Tools, AI, SaaS, IoT, Gaming, and more — enabling credible, relevant outreach.
Senior-Led Engagements
Campaigns are led by senior strategists who act as an extension of the client team to deliver consistent, experience-driven counsel and execution.
Results Tracking & Long-Term Partnerships
Measurement of media impact and ongoing optimization; average client engagements last multiple years, supporting sustained visibility and credibility.
How to Use Salient PR
1) Schedule an introductory consultation via the contact form or email to share your company background, target markets, and PR objectives. 2) Collaborate with Salient PR to develop a tailored PR strategy and messaging framework aligned to product milestones, funding events, or thought-leadership goals. 3) Approve the outreach plan and media materials (press releases, bylines, briefings); the team executes targeted media outreach and secures placements. 4) Review coverage reports and insights; iterate strategy for follow-on campaigns and long-term reputation building.