AddressVerify Use Cases
1
Targeted digital advertising: Marketing teams validate leads in real time and segment audiences by property type and estimated home value to serve tailored ads and maximize conversion rates.
2
Lead generation & data enrichment: Lead providers validate incoming lead lists to remove invalid or non-residential addresses and append property classification and estimated values before delivering leads to clients.
3
Direct mail and field services optimization: Direct mailers and home services advertisers verify deliverable residential addresses to reduce returned mail, and prioritize high-value homes for premium offers or in-person visits.