Best Free Competitor Analysis Tools
In today's competitive online landscape, having an idea of what the competition is doing can give you a winning advantage. Fortunately, you don't always need to shell out for expensive tools to discover it. Here's a list of the best free competitor analysis tools that will give you valuable information about your competitors' strategies, keywords, traffic, and more.
1. Ahrefs Free Tools
Ahrefs is renowned for its premium SEO tools, but they also possess an amazing set of free tools that can provide you with competitive intelligence without costing you a penny.
Keyword Generator
Discover the keywords your competitors are ranking for and reveal new keyword opportunities for your content. Utilize this tool to identify low-competition keywords that can drive targeted traffic to your website.
Keyword Difficulty Checker
Evaluate how difficult it would be to rank for specific keywords your competitors are attempting to target. This enables you to prioritize those keywords that have the most potential for your SEO campaign.
SERP Checker
Look at the search engine results page for your target keywords to see which competitors are ranking and what content is performing. This provides insight into what Google is deeming relevant for specific search terms.
Backlink Checker
Examine your competitors' backlink profiles for potential link-building opportunities. It makes your link-building process more efficient to know where your competitors are acquiring their links.
Website Authority Checker
Assess the overall authority of your competitors' domains. This informs you of how established your competitors are in the eyes of search engines.
2. SEMrush Free Tools
SEMrush offers a set of free tools that provide competitive intelligence without a subscription.
Website Authority Checker
Audit your domain's overall quality and SEO performance, or run competitors' domains. With access to a database of over 808 million domains, you can discover domain Authority Scores and examine backlink details to get a better sense of your competitive landscape.
Keyword Rank Checker
Discover what search terms a competitor site is ranking for in Google's organic results. The tool allows you to spy on competitor keywords, track your own Google rankings, and obtain useful keyword metrics to apply to your content strategy.
SERP Checker
Analyze your desired keywords' Google search engine results page in your target geographical area. It allows you to find top competitors, reveal SERP features to optimize, and choose from over 140 geographical databases for localized results.
Website Traffic Checker
Gain access to valuable traffic metrics and essential audience insights that can guide your marketing efforts. Utilize this tool to find monthly traffic and user engagement rates, identify top pages, and split traffic by location and device.
3. CheckCompetitor
CheckCompetitor approaches competitive analysis from a different direction by focusing on customer reviews and sentiment analysis.
AI-Powered Sentiment Analysis
The tool uses advanced AI to monitor customer reviews of your competitors online and provide you with actionable insight into their weaknesses and strengths. This enables you to find opportunities to differentiate your products or services.
Full Set of Reviews
CheckCompetitor aggregates reviews from multiple trustworthy sources to allow you to see an overall opinion of customers about your competitors. This saves you the trouble of reading through thousands of scattered reviews manually.
Strategic Recommendations
Beyond just collecting information, CheckCompetitor also provides actionable recommendations based on its research. You'll learn how to position your business to capitalize on discovered competitive gaps.
Opportunity Discovery
The tool helps you uncover important features customers are asking competitors for, service gaps that are frustrating customers, and product development opportunities based on customer needs.